March 27, 2015
by SG Admin
Martin Mooney – Contract & Publishing Manager – Marketing Unit
Manage the blog they said, write a blog they said, so here goes.
I joined the Scottish Government marketing team a year ago. It’s fast-paced and the marketers are a sophisticated bunch who know their chai tea lattes from their macchiatos; they like an acronym or two with a sprinkling of jargon, but I’m starting to understand them.
I studied marketing at QMU. I wrote my dissertation on social marketing, so should know something about marketing, right? Wrong! I joined the Civil Service in 2010 having never worked in marketing. And my role now is to help facilitate the work the marketing team do. I’m the red tape guy.
Behind every campaign lies a complex tapestry of legislation, procurement, frameworks, contracts, agencies and a dash of marketers. I like the part I play in getting campaigns off the ground.
And I’m proud of the impact the campaigns have. The results the team share are phenomenal. And I’ve adopted some new ‘positive behaviours’ myself.
I’ve started to re-engage in sport. I’ve started Ju Jitsu, which is really just me getting beaten up by an OAP, a 4ft 9in woman and a 15 year old. I’ve also started a new exercise regime at the bus stop called ‘don’t wait, walk’. However, note to self, check the bus tracker before you start walking. Genuinely kidding myself this will take off. And I’ve been drinking alcohol a lot less. Mainly due to driving to gigs, which carries the added bonus of being able to remember it afterwards, no taxi fares and no hangovers.
It’s not all good though. My efforts at play,talk,read last weekend really backfired on me as I tried to get overly involved in the assault course at the Helix adventure playground with my 7 year old son and 4 year old daughter. One slip led to a sprained wrist, a scraped shin, a bruised leg, a highly amused son and a couple of choice words.
Now these are just some of the ways our campaigns impact my life. When I paused to think about it, I realise how big a task the marketing team has. The Government has a responsibility to tell the public about changes in legislation and the policies that can affect the nation. When you consider topics such as Active Travel, the flu vaccine and the new drink drive limit you understand the wide spectrum of messages and audiences there are to engage.
Now for the boring bit. My team manage the 3 frameworks that the marketing team utilise to make these campaigns happen. The Marketing Services, Media Services and Publishing Print Design and Associated Services frameworks. All work goes through these frameworks. Why? Because the government must prove due diligence, accountability and transparency in the spend of public money.
So like the campaigns, marketing is a sum of all of its parts. And although I’m unlikely to leave a footnote in the history of the Scottish Government I like the fact that I contribute to something that can have an impact on so many people’s lives, including me and my family, even if they do laugh at me when I nearly break my wrist.