Emma Pollock - PR & Marketing Manager – International – @emma_catherine
Our national Bard is the topic of conversation for the International Marketing team from November / December onwards as we plan for Burns Night – the final of our trio of Scotland’s Winter Festivals – and it seems that our friends around the world also look ahead to Rabbie’s birthday to brighten up an otherwise gloomy January.
Our Burns Night campaign promotes the influence of the man himself in the present day – from the cultural tradition of Burns Suppers, to the current research projects from the Centre of Glasgow University, our activity encompasses his legacy at home and abroad.
But as Scotland’s Winter Festivals reaches its eighth year, it’s not enough for people to simply be talking all things Rabbie, we want them to sing for their (Burns) supper!
We launched an online challenge for people around the globe to celebrate Robert Burns, with their own version of one of his most famous poems, Auld Lang Syne. We teamed up with Whisky Kiss to provide a backing track (recorded by P-Diddy’s DJ – fact), and invited our global chums to send in their own videos. And they certainly did.